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shetu22 · Użytkownik Dołączył: 05 Mar 2024 Posty: 1

Most digital products, both in UX Design and UX Writing, still have a lot to grow and evolve. Before you decide to take an online UX Writing course and become a UX Writer, we will show you some examples of companies that make good use of UX Writing: Free market Mercado Libre is one of the companies that has made the most progress in this topic of UX Writing , they have a large team of UX Writers dedicated to writing content that thinks about each of the messages in their Mercado Libre interfaces. They are aware of how important the words and tone they use are to communicate with their beneficiaries. Therefore, they are aware of the latest UX Writing trends and follow a consistent content strategy. If we look at the style manual they have published on their website, we can find voice guidelines, spelling and grammar rules that their UX Writers follow when designing the content of their interfaces. Despite their efforts, there are still many users who still have anxiety about whether it is reliable or not to make an online purchase. Therefore, they explain in a simple and direct way the operation of “Protected Purchase” in Mercado Libre , in this way, the user has the peace of mind of carrying out their transactions with complete confidence.

These practices are detailed in almost every part of the product, where the texts are consistent and useful. LATAM Airlines LATAM Airlines is another highly prestigious company where UX Writing plays a leading role, they have a transversal vision of the user experience. If you still don't know what UX Writing is, check out our blog articles. They have a team of UX Writers who make sure that the words do not confuse their buyers with the use of microcopy UX and allow them to purchase a flight without any inconvenience. So this is manifested in different Industry Email List parts of the on-screen experience, here we can see that the flight status has an immediate and effective microcopy. Furthermore, in the text box at the beginning of the form, it shows how we should enter the flight number and even offers a link. This helps us look for that information in case you don't have it on hand and it is important to take it into account for web writing. Lastly, we have the red “See flight status” button, which shows us what will happen once we click. In this case, they could have used the term “continue”, however, they decided to opt for a clearer one, related to the context of the experience.

board When should UX Writing be incorporated into our site? Having an editor who is capable of writing coherent and empathetic texts to improve the experience of our sites is essential. For this reason, just like a web designer, it is important to have a UX Writer from the first moment. In general terms, the UX writer must be able to work hand in hand with designers, web developers and stakeholders. In most cases, it happens that websites or applications are more concerned with creating an intuitive digital product, leaving text in the background. And this is the main mistake that all content creators make; adding the copy at the end or not giving it the attention it deserves from the beginning. Micro texts are essential, they help optimize the site and improve people's experience when browsing. But why do we make the mistake of underestimating the texts? Lack of knowledge or confusion about how to take advantage of UX Writing. Lack of information about the user and the importance they have for the design of a copy. Limited budget on the project. Lack of communication between designers, developers and copywriters. All of the above.
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