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Do³±czy³: 29 Gru 2024
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 Wys³any: Nie Gru 29, 2024 09:35 Temat postu: 6 mistakes to avoid when selling at the end of the year in e |
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The main mission of an e-commerce is to deliver the product to the customer within the established deadline. But there is always something that can get in the way of this mission, and it is during the end-of-year sales that it becomes even more compromised.
At the end of the year, with dates gambler data Black Friday and Christmas, the sales opportunities are huge, as are the chances of making a mistake at some point in the order.
All of this puts your store's reputation at stake. If you do your job correctly, there is a good chance of retaining customers for future purchases. Otherwise, you could lose a customer forever.
6 mistakes to avoid when selling at the end of the year in e-commerce
While it can be difficult to anticipate and prepare for future challenges, we’ve selected six common e-commerce mistakes that can be avoided during the holiday season. Check them out:
1 – Not informing the delivery time limit
Most holiday purchases have a shipping deadline. Orders need to arrive before Christmas. Your customers will expect their orders to arrive within this time frame unless you provide them with other information.
You need to provide a purchase deadline so that the product arrives before Christmas. If you need the customer to purchase at least 10 days in advance to receive the product on time, then you need to provide this information. If this information is not clear, you may have problems.
Imagine you receive an order on December 20th. This order has the gift wrapping option selected and the customer has chosen the cheapest shipping option.
If you do not correctly inform the time it will take for the order to arrive, you may have to call the customer, inform them that the gift will not arrive on time and risk an order cancellation.
2 – Not having enough employees
Imagine that it takes about 10 minutes for a warehouse employee to pick, pack, and label an order. That means if you have four employees working eight hours a day, you can ship up to 192 orders in a day at full capacity. That’s a great number, until you have 300 orders in a day.
One of the biggest challenges faced by a growing e-commerce business is due to peak sales on festive dates, when they become overwhelmed with orders and are unable to respond to them all quickly.
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